The SDGs are the trump card that saves traditional crafts, or the future seen in new materials and recycling (business.nikkei.com)

Some long-established companies are trying to find a way out by incorporating elements of the SDGs (Sustainable Development Goals), a new wave, as lifestyle changes, deflation, and threats from overseas products are being exposed. Will recycling carbon-neutral materials and raw materials open up the future of traditional crafts? He followed the forefront of companies that boldly challenged them.